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Pro Set, was a Dallas-based company founded by Ludwell Denny. Denny had gained a trading card license with the National Football League (NFL) in 1989 after making and selling other NFL memorabilia in previous years. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Across the bottom of most of his company's cards was its designation as "The Official NFL Card," a distinction it held through 1991.

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  • Pro Set
  • Pro set
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  • Pro Set, was a Dallas-based company founded by Ludwell Denny. Denny had gained a trading card license with the National Football League (NFL) in 1989 after making and selling other NFL memorabilia in previous years. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Across the bottom of most of his company's cards was its designation as "The Official NFL Card," a distinction it held through 1991.
  • In American football, the pro set or splitback formation is a formation that was commonly used as a "base" set by professional and amateur teams. The "pro set" formation featured a backfield that deployed two running backs aligned side-by-side instead of one in front of the other as in traditional I-formation sets. It was an outgrowth of the original, three running back T-formation, with the third back (one of the halfbacks) in the T becoming a permanent flanker, now referred to as a wide receiver. There are three formations in the Pro set of forms: Pro, Ace, and Tree.
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  • In American football, the pro set or splitback formation is a formation that was commonly used as a "base" set by professional and amateur teams. The "pro set" formation featured a backfield that deployed two running backs aligned side-by-side instead of one in front of the other as in traditional I-formation sets. It was an outgrowth of the original, three running back T-formation, with the third back (one of the halfbacks) in the T becoming a permanent flanker, now referred to as a wide receiver. This formation is particularly popular because teams can both run and pass the football out of it with an equal amount of success. This is important because it keeps defenses guessing on what type of play the offense will run. Because the backs are opposite each other, it takes the defense longer to read the gap the offense will run the ball to. Once the run has been established, it can be a very dangerous formation. Because of the real threat of a team running out of the pro-set, defenses must respect the play fake and play run. This pulls the safety to the line and opens up the middle of the field deep. Also, with both backs in position to "pick up" an outside blitz, the pro-set gives a quarterback an abundance of time to find an open receiver. A common variant of this formation removes the tight end and replaces it with a third receiver in the "slot" position. The formation is utilized to remove a defensive player from the tackle box to give the offense a 7-on-6 matchup. There are three formations in the Pro set of forms: Pro, Ace, and Tree. The formation has lost its popularity at the college and professional level recently with the rise of pass-heavy offenses, but is still utilized by teams with a more "run-heavy" philosophy. In addition, it remains common at the high school Junior Varsity and Varsity level.
  • Pro Set, was a Dallas-based company founded by Ludwell Denny. Denny had gained a trading card license with the National Football League (NFL) in 1989 after making and selling other NFL memorabilia in previous years. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Across the bottom of most of his company's cards was its designation as "The Official NFL Card," a distinction it held through 1991. Pro Set released its first hockey card set in the summer of 1990. The first card in 1990-91 Pro Set Series I was Ray Bourque. Of note, the Bourque card had an error. Some cards featured his name as Ray Borque while other cards had the correct spelling Ray Bourque. In 1991, Pro Set featured hockey cards that were in French, and also released another hockey card set called Pro Set Platinum. At its peak, Pro Set had a 44,000-square-foot (4,100 m2) headquarters, where 225 employees designed various cards. In 1992, Pro Set forecasted sales of $165 million. A free magazine was published by Pro Set called the Pro Set Gazette. It was mailed to 1.2 million collectors every month. Beckett Publications noted that in 1991, sports cards grossed about $1.9 billion in sales in North America, so Pro Set had a dramatic impact.
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