rdfs:comment
| - Branded Marketing, LLC was founded by Richard Jackowitz, Mark Colyer and Anthony Uva in April of 2007 in Haskell, New Jersey, United States. Branded Marketing offers general purpose network branded, reloadable, prepaid spending cards targeted to the Latino and Hispanic ethnic groups. As Pr1macard, the first Branded Marketing product launch enters the market in April of 2008, its market entry mirrors the focus and importance of the growing Hispanic and Latino immigrant market, and the unique needs of that community. Research and national press about the immigrant market and economy has demonstrated its importance. Recently, the Hispanic Information and Telecommunications Network (HITN) has expressed a strong interest in forming an alliance with Branded Marketing to further its Community Bas
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abstract
| - Branded Marketing, LLC was founded by Richard Jackowitz, Mark Colyer and Anthony Uva in April of 2007 in Haskell, New Jersey, United States. Branded Marketing offers general purpose network branded, reloadable, prepaid spending cards targeted to the Latino and Hispanic ethnic groups. As Pr1macard, the first Branded Marketing product launch enters the market in April of 2008, its market entry mirrors the focus and importance of the growing Hispanic and Latino immigrant market, and the unique needs of that community. Research and national press about the immigrant market and economy has demonstrated its importance. Recently, the Hispanic Information and Telecommunications Network (HITN) has expressed a strong interest in forming an alliance with Branded Marketing to further its Community Based Organization (CBO) efforts. This network and the Pr1macard initiative will teach Hispanics how to manage their money properly and avoid onerous debt. Pr1macard is a MasterCard® branded, integrated prepaid, stored-value card that allows customers to use the card for telephony and general purpose payments. Rewards are offered in the form of free domestic and international telephone calling, a feature that targets the main demographic and its significant use of telephone calling cards. The executive team believes that this ethnic group is underserved and that its integration of prepaid calling and rewards will be attractive to Latinos and Hispanics who incur significant telephone charges to stay in touch with family and friends in other countries. Branded Marketing drives product acceptance through its partner and distribution channels. Distributors include check cashing businesses and other money services business. These partners sell the Pr1macard in markets and communities like Union City, New Jersey, United States, and Miami, Florida, United States, where the Hispanic and Latino market has grown exponentially. Brand loyalty is strong in this ethnic market segment where services and dependability are important to users.
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