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| - Golden World International Market, Inc. (also simply known as Golden World or Gold Mart, Traditional Chinese: 黃金市場) is an Asian Sierran supermarket chain, and is a component of the JCF 225 Index. Founded by Channelier-Chinese entrepreneur François Pierre-Cheng, the company is headquartered in Little Gibraltar, Channel Islands, and was originally founded as Good Luck Mart in 1963, and then shortly after, Lucky Mart when its first store opened in the city of Avalon. It is the largest Asian retailer in Sierra, and is the fourth largest retail company based in Sierra. As of September 2016, it employs over 70,000 and operates 389 supermarkets in Sierra, and other Anglo-American countries including Rainier, New England, Hudson, the United Commonwealth, and Dixie, as well as Australia, France, Ha
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| abstract
| - Golden World International Market, Inc. (also simply known as Golden World or Gold Mart, Traditional Chinese: 黃金市場) is an Asian Sierran supermarket chain, and is a component of the JCF 225 Index. Founded by Channelier-Chinese entrepreneur François Pierre-Cheng, the company is headquartered in Little Gibraltar, Channel Islands, and was originally founded as Good Luck Mart in 1963, and then shortly after, Lucky Mart when its first store opened in the city of Avalon. It is the largest Asian retailer in Sierra, and is the fourth largest retail company based in Sierra. As of September 2016, it employs over 70,000 and operates 389 supermarkets in Sierra, and other Anglo-American countries including Rainier, New England, Hudson, the United Commonwealth, and Dixie, as well as Australia, France, Hani, Hellas, Korea, New Zealand, South Africa, South Vietnam, Thailand, and the United Kingdom. It is originally conceived by founder François Pierre-Cheng, who wanted to provide affordable, quality produce and groceries to Asian-Sierran families, while also selling Anglo-American products as a consumer-inclusive marketplace. Pierre-Cheng successfully capitalized on creating stores located in predominantly Asian neighborhoods, and frequently opened stores alongside other Asian-owned businesses at local power centers. In addition to providing groceries, many Lucky Mart stores featured in-store restaurants, insurance broker stores, travel agencies, pharmacies, and small health clinics. Pierre-Cheng expanded operations into the Sierran mainland, opening his first store in Rowland Heights, Gold Coast in 1969. Over the next 20 years, Lucky Mart spread throughout the Southwest Corridor, and by 1988, when the company was renamed as Golden World International Market, there were already over 50 locations. Some locations have since diversified, selling technology, furniture, and gas, and the company introduced the "Lucky Points" system, allowing shoppers to pay an annual subscription-based fee in order to purchase rarer items, and access to exclusive services, including discounted vacations. Originally carrying predominantly Chinese products, and servicing to Mandarin-speaking Chinese, Golden World has since broadened its stock and market focus, selling Vietnamese, Korean, Japanese, Han, and Thai products and services, with stores based around the general ethnic markup around a particular location. In addition to having a strong consumer base, Golden World has emphasized on maintaining a strong relationship with its employees. The average starting wage Golden World pays is $10.50 per hour, higher than most federally and provincially mandated minimum wages. The majority of Golden World's employees are unionized, and are represented by the Allied Commercial Retailers Union (ACRU). Due to its rigorous and aggressive business practices, Golden World has traditionally been associated with the development of strong Asian-Sierran communities, with its reputation as serving as a focal point for Asian communities, attracting other Asian businesses as an anchor, and consequently, bringing in predominantly Asian customers to a particular location. This sociological phenomenon has been called "Golden honeypot", with the growth of Asian communities within a particular town or neighborhood preceded by the establishment of a Golden World store. Golden World has, on occasion, attracted controversy and criticism, namely on its hiring policies, several food recalls, and contribution towards ethnic gentrification in Hispanic and black communities.
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