Feraud was born in Arles, southern France and left his job as a ski instructor in the Alps to open his first boutique in the 1950s in the French Riviera city of Cannes, where he sold clothes to the sun-worshipping jet set.His first success came in 1955 when Brigitte Bardot walked into his shop and purchased a girlish, white sun dress. In 1956 he opened a boutique in Paris for clients including actresses Kim Novak and Ingrid Bergman as well as Danielle Mitterrand, wife of the late French president Francois Mitterrand.He designed the clothing for Brigitte Bardot in many of her movies.
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