Ever since the Muppet characters have been used for merchandising, as a result of a production not initially meant to sell a product, The Jim Henson Company and Children's Television Workshop have made Character Books available to developers to ensure that character consistency is maintained when reproducing outside of the respective companies. These style guides serve to establish a definitive manner in which characters will be drawn or scuplted. Most notably, guidelines are given to ensure proper proportions and colors. In some cases, the Pantone scale is used to reference a particular color -- an agreed upon system of coloring defined by numbers.
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