Lady Gaga and Tony Bennett were the stars of the 2015 Christmas campaign of Barnes & Noble. The duo starred in 60-seconds advertisement called "You Never Know Who You'll Meet at Barnes & Noble" which was directed by Jonas Åkerlund. The video shows Gaga and Bennett going through a store looking for books and singing "Baby, It's Cold Outside" until they meet each other at the end of one of the shelves.
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