About: Sony make phones for women   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

Sony collected up a bunch of stereotypes and bundled them into a mobile phone, and marketed this as specially designed for women. According to the designer: "The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year."

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  • Sony make phones for women
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  • Sony collected up a bunch of stereotypes and bundled them into a mobile phone, and marketed this as specially designed for women. According to the designer: "The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year."
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abstract
  • Sony collected up a bunch of stereotypes and bundled them into a mobile phone, and marketed this as specially designed for women. According to the designer: "The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year." The model was named "Jalou", which is derived from the French, jalouse meaning jealousy. Some of the marketing phrases used by Sony: * "Sony Ericsson's latest style statement is only 73mm long – shorter than your favourite lipstick and is easy to slip into the tiniest clutch." * "3.2 megapixel camera – snap your favourite outfit and send to your friends." * "Bluetooth 2.0 – upload images and videos to your social network site" * "Mirror Key – check your hair before a hot date." * "Walk Mate step counter – see how far you have walked while out shopping" * "Weight – will not weigh your handbag down at only 84 grams"
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