About: Operation Rainfall   Sponge Permalink

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On June 23, 2011, Mathieu Minel, at the time the marketing manager of Nintendo France, said that Nintendo of Europe wished to display Xenoblade at E3 2011, but that Nintendo of America (NOA) denied them since they had no plans to localize the game. 11 days later, Minel had departed from Nintendo. As a response, numerous role-playing game fans from the IGN message boards started a campaign titled "Operation Rainfall" with the intention of pressuring or persuading NOA to release Xenoblade, as well as two other high-quality RPGs that were left out of E3, namely The Last Story and Pandora's Tower.

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  • Operation Rainfall
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  • On June 23, 2011, Mathieu Minel, at the time the marketing manager of Nintendo France, said that Nintendo of Europe wished to display Xenoblade at E3 2011, but that Nintendo of America (NOA) denied them since they had no plans to localize the game. 11 days later, Minel had departed from Nintendo. As a response, numerous role-playing game fans from the IGN message boards started a campaign titled "Operation Rainfall" with the intention of pressuring or persuading NOA to release Xenoblade, as well as two other high-quality RPGs that were left out of E3, namely The Last Story and Pandora's Tower.
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  • On June 23, 2011, Mathieu Minel, at the time the marketing manager of Nintendo France, said that Nintendo of Europe wished to display Xenoblade at E3 2011, but that Nintendo of America (NOA) denied them since they had no plans to localize the game. 11 days later, Minel had departed from Nintendo. As a response, numerous role-playing game fans from the IGN message boards started a campaign titled "Operation Rainfall" with the intention of pressuring or persuading NOA to release Xenoblade, as well as two other high-quality RPGs that were left out of E3, namely The Last Story and Pandora's Tower. The early campaign was composed into three separate efforts, one for each of the games. The campaigns focused on sending countless letters, e-mails, and phone calls to NOA's headquarters, as well as garnering messages on Operation Rainfall's Facebook and Twitter accounts to request localizations of the games. When Xenoblade, under the placeholder title Monado: Beginning of the World, became available for preorder on the retail website Amazon.com, the campaign also pushed an effort to make enough preorder purchases for Nintendo to realize the game's potential. On June 25, 2011, just two days after the campaign began, Monado: Beginning of the World had reached the #1 spots in Amazon's Wii game sales, Wii action game sales, and Top 100 overall game sales. The fervent efforts of the campaign attracted the attention of gaming websites and magazines including Kotaku, IGN, GameInformer, and the Japanese gaming site Inside, and Nintendo of America itself.
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