Vernacular creativity is a term that can be used to provide a critical, historicised perspective on user-led content production that takes cultural politics into account. It signifies a wide range of everyday creative practices (from scrapbooking to family photography to the storytelling that forms part of casual chat) that have a long history in the 'private' sphere but that are, in an increasingly large range of contexts, being remediated as public culture through digital technologies and platforms.
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