A plug is a mention thrown in by a show or an individual to promote said show or another product. An Enforced Plug is a mention that is presented so blatantly, it's obvious that they're contractually obligated to add it in. This is a particularly annoying form of Viral Marketing, as the stagy way the plug is presented usually severely kills the mood for the viewer and the momentum of the show, losing viewer interest in both the show and the product instead of heightening it. Compare The Shill, See Also Now Buy the Merchandise. Examples:
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