As recession hit the financial world hard in the early 1990s, people around the globe began to use their income more wisely by spending money on items deemed essential and by avoiding luxury expenses such as holidays, new cars and designer label clothing. As time went by with no prospect of economic upturn, even sales of alcoholic beverages - a product which, in times of hardship past, had tended to remain relatively unaffected - noticeably dropped creating severe worries amongst producers and company shareholders concerning profits.
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| - As recession hit the financial world hard in the early 1990s, people around the globe began to use their income more wisely by spending money on items deemed essential and by avoiding luxury expenses such as holidays, new cars and designer label clothing. As time went by with no prospect of economic upturn, even sales of alcoholic beverages - a product which, in times of hardship past, had tended to remain relatively unaffected - noticeably dropped creating severe worries amongst producers and company shareholders concerning profits.
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| Origin
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| Name
| - Special Hebrew Super Strength Lager
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| Ingredients
| - Methanol, diesel, benzene, sugar, other stuff
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| Manufacturer
| - Crapsberg Brewery of Burton-on-Trent
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| Notes
| - Harmful to the environment. Not kosher for Passover/fit for human consumption. Corrosive.
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| abstract
| - As recession hit the financial world hard in the early 1990s, people around the globe began to use their income more wisely by spending money on items deemed essential and by avoiding luxury expenses such as holidays, new cars and designer label clothing. As time went by with no prospect of economic upturn, even sales of alcoholic beverages - a product which, in times of hardship past, had tended to remain relatively unaffected - noticeably dropped creating severe worries amongst producers and company shareholders concerning profits. In response, brewers and distillers looked closely at the British drinks and pubs trade in an effort to identify particular demographic groups with the intention of producing speciality drinks that could be aimed directly at closely-defined niche markets in the hope that by doing so they would, if not increase profitability, at least halt their gradual corporate decline and thus find themselves able to weather the financial storm. Alcoholic fruit-based drinks, sometimes known as alcopops, were introduced to appeal to younger drinkers - likewise, harder spirits such as vodka and schnapps, high in alcohol but low in calories, were aggressively marketed at women and people concerned with maintaining slim figures. In 1990, Crapsberg Brewery Inc. of Burton on Trent - producers of several well-known lagers and bitters, identified a previously untargeted niche when researchers noticed a particular group in society: shambling, often elderly men with unkempt beards who muttered to themselves in an incomprehensible language - ie; rabbis. After several months of research and trials, Special Hebrew Super Strength Lager was introduced with this market in mind and went on sale early in 1991.
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