abstract
| - Jupiter of the Monkey (also known as J of the M) is one of the game's 13 brands. It represents the Monkey in the Chinese Zodiac. The name of the brand may also be based off the Japanese language of the Monkey King, as Jupiter was the ruler of the gods in Roman mythology or a reference to the game's co-creator, Jupiter, and to the Aesop's fable Jupiter and the Monkey. The brand's style is that of modern urban and sporty clothing, featuring zip-up parkas, loose fitting jeans, and high top sneakers. Stripes and names based off of Japanese legends and mythology are a common theme in Jupiter of the Monkey's designs, and nearly all their clothes and accessories are blue in color (with the exception of one item). Jupiter of the Monkey's threads and pins retain their Japanese names, not being based off of English words; culturally significant is the Japanese word for monkey, where it is a homophone for the term saru or to expel, particularly in the case of demons and the supernatural. Specific deities of Japanese faith are also monkey gods who are noted to be particularly exceptional in the subduing of demons and are looked to as the protectors and heroes of the people. Almost all of the threads' abilities affect Neku, indicating that he most likely likes this brand. This is supported by the flavor text for the 'Inazuma' threads, which claims that they're Neku's favorites, as well as the flavor text for the 'Dharma' thread, which says that Neku's been wearing his non-stop. (In fact, the shirt Neku wears throughout the game is Dharma.) Jupiter of the Monkey has one main store located in Cat Street. Pins may also be sold in Edoga and AMX. Jupiter of the Monkey is often the most popular brand at Cat Street, due to having its main store there. Jupiter of the Monkey's pins are mostly Positive psychs involving tapping or slashing enemies. Most of the Jupiter of the Monkey pin's are named after a Japanese katana.
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