About: Bildocker   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

Bildocker is an argumentative man who heads the shipping department for the Maxford House Coffee company. He is one of twelve jurors selected to choose the winning contest slogan. However, Bildocker refuses to go along with the other eleven, fighting tooth and nail for his own favored slogan, and thus dragging the contest out long past the original deadline.

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  • Bildocker
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  • Bildocker is an argumentative man who heads the shipping department for the Maxford House Coffee company. He is one of twelve jurors selected to choose the winning contest slogan. However, Bildocker refuses to go along with the other eleven, fighting tooth and nail for his own favored slogan, and thus dragging the contest out long past the original deadline.
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abstract
  • Bildocker is an argumentative man who heads the shipping department for the Maxford House Coffee company. He is one of twelve jurors selected to choose the winning contest slogan. However, Bildocker refuses to go along with the other eleven, fighting tooth and nail for his own favored slogan, and thus dragging the contest out long past the original deadline. Dr. Maxford is justifiably aghast at this, and takes Bildocker to task for getting into his hair for the last twenty years. The shipping head takes a stand on principle, though, insisting that on the jury, he's rendering his services "for free to the bunch of suckers" who submitted entries, taking his task as seriously as Henry Fonda would years later in 12 Angry Men. He insists that the slogan preferred by his fellows, "Maxford's, Magnificent and Mellow" is putrid, "because it stinks." At the film's finale, Bildocker finally enters with a verdict, having systematically worn down the others. His favored slogan is none other than Jimmy MacDonald's entry, "If you don't sleep at night, it isn't the coffee, it's the bunk." At this point, Dr. Maxford hurls his telephone at the juror.
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