The Sam Houston Institute of Technology was an organization in 2015. They carried out a study which concluded that the public were easily fooled by bogus news stories and made-up research from fictional institutions. As part of this investigation, Chad Stern was required to show 5200 people of all age groups were shown an issue of USA Today full of fictional news articles and studies. The institute's findings were reported in the story Public more gullible than ever by Travis Pietsch, which appeared on the front cover of the October 22, 2015 issue of USA Today.
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