abstract
| - The film was produced by Don Murphy and Tom DeSanto. They developed the project in 2003, and DeSanto wrote a treatment. Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. The U.S. Armed Forces and General Motors (GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro's promotional campaign for the film included deals with hundreds of companies. Advertising included a viral marketing campaign, coordinated releases of prequel comic books, toys, and books, as well as product placement deals with GM, Burger King, and eBay. Transformers received mixed to positive reviews from critics and fans, and is the forty-fifth highest-grossing film and the fifth highest-grossing film of 2007, grossing approximately $709 million worldwide, with an estimated 46 million tickets sold in the US. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards, for Best Sound Editing, Best Sound Mixing, and Best Visual Effects. LaBeouf's performance was praised by Empire, and Cullen and Welker's reprisals of Optimus Prime and Megatron from the 1980s television series was well received by fans. A sequel, Revenge of the Fallen, was released on June 24, 2009. A third film, More Than Meets The Eye, directed by D. J. Caruso. was released on January 23, 2013, in 3-D and went on to gross over $1 billion. A crossover with the G.I. Joe series, Transformers vs. G.I. Joe, was released on July 1, 2011. A fourth installment, titled Transformers: The Last Knight, is scheduled for a Summer 2017 release.
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