In the 2008 Olympics and the 2012 Olympics, spectators began noticing athletes wearing colorful strips of Kinesio tape on their bodies. * Lauren Hansen reports for Mental Floss that the product was developed in the 1970s but didn't hit the mainstream in the late 2000s. The cotton ribbon is supposed to pull layers of skin up and away from sore muscles, relieving pressure if it is applied by a trained Kinesio taper. Some athletes, like U.S. beach volleyball star Kerri Walsh Jennings who is wearing the tape during the 2016 games, swear by the stuff
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