Bird's Custard (a brand name) is the original version of what is known generically as custard powder. It is a cornflour-based powder which thickens to form a custard-like sauce when mixed with milk and heated to a sufficient temperature. Bird's Custard was first formulated and first cooked by Alfred Bird in 1837, because his wife was allergic to eggs, the key ingredient used to thicken traditional custard. In recent years, "instant" versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins and cartons have also become popular.
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