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Dollplay is an alternate reality game (ARG) based on the world of Dollhouse. As part of a viral marketing scheme, Fox began asking visitors to its website to "Save Hazel!" starting in early February, 2009. Participants could watch video of a young woman exploring the contents of a shipping capsule as it closed on her, and eventually could upload their own videos in an attempt to help her escape. User participation had a direct impact on the progression of the story, as Hazel responded to personal messages and followed users' suggestions in exploring her surroundings. The game was not produced by Mutant Enemy Productions, but instead by The company P. Although the story's connection to Dollhouse is clear and well-developed, it may not be canon.

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  • Dollplay
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  • Dollplay is an alternate reality game (ARG) based on the world of Dollhouse. As part of a viral marketing scheme, Fox began asking visitors to its website to "Save Hazel!" starting in early February, 2009. Participants could watch video of a young woman exploring the contents of a shipping capsule as it closed on her, and eventually could upload their own videos in an attempt to help her escape. User participation had a direct impact on the progression of the story, as Hazel responded to personal messages and followed users' suggestions in exploring her surroundings. The game was not produced by Mutant Enemy Productions, but instead by The company P. Although the story's connection to Dollhouse is clear and well-developed, it may not be canon.
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abstract
  • Dollplay is an alternate reality game (ARG) based on the world of Dollhouse. As part of a viral marketing scheme, Fox began asking visitors to its website to "Save Hazel!" starting in early February, 2009. Participants could watch video of a young woman exploring the contents of a shipping capsule as it closed on her, and eventually could upload their own videos in an attempt to help her escape. User participation had a direct impact on the progression of the story, as Hazel responded to personal messages and followed users' suggestions in exploring her surroundings. The game was not produced by Mutant Enemy Productions, but instead by The company P. Although the story's connection to Dollhouse is clear and well-developed, it may not be canon. Spoiler Warning: Plot and/or ending details follow.
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