DAVE was founded in 1992, by Phil Vibert, a long-time manager who had become disenchanted with the American wrestling scene. Vibert was upset over the monopoly held by the Supreme Wrestling Federation in the United States, and felt that due to the SWF's influence, wrestling had become overly sanitized and commercialized. In October of 1992, he established Danger And Violence Extreme to provide an alternative to the overly simplistic characters, limited in-ring abilities and toned-down content of the SWF, which at the time was geared towards children. DAVE shunned the traditional emphasis on the battle between good and evil, instead relying on the wrestlers' natural abilities to work the crowd to garner fan response. The product of the company was geared towards an older audience, with prom
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| - Danger And Violence Extreme
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| - DAVE was founded in 1992, by Phil Vibert, a long-time manager who had become disenchanted with the American wrestling scene. Vibert was upset over the monopoly held by the Supreme Wrestling Federation in the United States, and felt that due to the SWF's influence, wrestling had become overly sanitized and commercialized. In October of 1992, he established Danger And Violence Extreme to provide an alternative to the overly simplistic characters, limited in-ring abilities and toned-down content of the SWF, which at the time was geared towards children. DAVE shunned the traditional emphasis on the battle between good and evil, instead relying on the wrestlers' natural abilities to work the crowd to garner fan response. The product of the company was geared towards an older audience, with prom
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| abstract
| - DAVE was founded in 1992, by Phil Vibert, a long-time manager who had become disenchanted with the American wrestling scene. Vibert was upset over the monopoly held by the Supreme Wrestling Federation in the United States, and felt that due to the SWF's influence, wrestling had become overly sanitized and commercialized. In October of 1992, he established Danger And Violence Extreme to provide an alternative to the overly simplistic characters, limited in-ring abilities and toned-down content of the SWF, which at the time was geared towards children. DAVE shunned the traditional emphasis on the battle between good and evil, instead relying on the wrestlers' natural abilities to work the crowd to garner fan response. The product of the company was geared towards an older audience, with promos and backstage segments often containing adult language and edgy sexual innuendos, and hardcore matches involving the use of lots weapons and often ending in one or both participants in the match covered in blood. The core audience for DAVE consisted of the "smart marks," at the time a narrow percentage of followers of wrestling, whose first concern was for in-ring ability and realism in matches (despite ironically being the segment of fans who knew that wrestling was scripted). DAVE found the majority of these fans in the Tri-State Area, particularly in the New York City and Philadelphia regions.
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