An urban online community consists of a website that caters to one or more urban demographics. Today, many online communities focus on dating, employment and other social activities. A successful online community is based on the specific needs of the demographics that are being targeted. Online personals/dating remained the leading paid content category, accounting for nearly 30 percent of all paid content. U.S. consumers spent $214.3 million on personals/dating content in the first half of 2003, up 76 percent from first half of 2002. (Online Publishers Association)
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