abstract
| - The adCenter Add-in for Excel 2007 is a Keyword Research and Search Engine Optimization tool (data source) powered by Microsoft’s Keyword Services Platform. The adCenter Add-in enables users to rapidly build out or expand keyword lists and plan keyword strategy based on a range of attributes such as relevance, historical traffic (with absolute numbers), historical cost, volume, geography and demographics. Data comes from Microsoft adCenter and Live Search.
* Developer: Microsoft
* Latest Release: January 8, 2008
* OS: Microsoft Windows
* Required Applications: Microsoft Excel 2007, adCenter Account
* License: Proprietary EULA
* Website: adverting.microsoft.com Creating, monitoring, and optimizing ad campaigns and online informational content (basic Web pages) all require intelligent keyword strategy. At the core of every search engines’ Internet ad management products are a set of well-developed keyword technologies; and all of this points to the heart of Search Engine Marketing. More and more at the core of a well designed site, there are keyword technologies driving content and navigational decisions. What content should be prioritized? How do people look for information online? What language do they use to find what they are looking for? These questions can be informed through the use of the keyword technology delivered in the adCenter Add-in for Excel. This tool is similar to other tools referenced in Keyword Research, Sources of Traditional Paid and Free Keyword Research Data including among others; Google Suggest, and Hitwise. Access to the adCenter Add-in requires Excel 2007 and an adCenter username and account, but otherwise it is provided at no cost. There is a 20,000 query daily limit for each adCenter username.
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