The Crack Baby Athletic Association was founded by Eric Cartman after seeing a public service announcement for the unfortunate babies with Sarah McLachlan. The crack babies are housed at the local hospital where they are filmed playing a game using a ball of crack cocaine put on the internet, reportedly receiving a Thousand hits a day. The CBAA has become so successful that an EA Sports was offered a licencing deal for $100,000 and a celebrity guest appearance from Slash to play at the CBAA half-time matches.
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