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A press release is generally a short, page-long description that is sent out to various media outlets (television, newspapers, and radio) explaining why a particular event, service or product is news worthy. Companies, organizations, and individuals submit press releases in the hopes of getting publicity or news coverage. Press releases are generally an integral part of a Public Relations portfolio.

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  • Press Release
  • Press release
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  • A press release is generally a short, page-long description that is sent out to various media outlets (television, newspapers, and radio) explaining why a particular event, service or product is news worthy. Companies, organizations, and individuals submit press releases in the hopes of getting publicity or news coverage. Press releases are generally an integral part of a Public Relations portfolio.
  • A press release is an announcement of a newsworthy item that is issued to the press.
  • A press release is the foundation of all good journalism. From this basic building block, great reporters 'restate' or 'put in their own words' the points communicated in the press release, forming a story for print, radio or broadcast.
  • REDMOND, Wash., and NEW YORK — March 15, 2006 — Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE) today celebrate the introduction of “Viva Piñata,” a high-energy, mass-appeal entertainment property created by Rare Ltd. that brings a vibrant world of living piñata animals to video games, television and beyond. The “Viva Piñata” universe showcases an engaging cast of colorful, wild-roaming piñata animals that entertain and challenge imaginations.
  • Please forward the following Press Release to relevant listserves and media outlets. Thanks for your help! PRESS RELEASE: ECOVILLAGE EDUCATION LAUNCHED TO FEED INTO United Nations Decade of Education for Sustainable Development 5 August 2005 For further information, please contact May East at <> or on (44) 07776454446.
  • Back to RiceCamp Los Baños, Philippines, and Bangkok, Thailand – The young people of Asia are being encouraged to consider a future in rice. Whether it’s rice farming or rice research, very few of Asia’s best and brightest young people are interested in a career in an industry that has been a foundation of the Asian way of life for generations. Few rice farmers want their children to be rice farmers, and even fewer young Asians are choosing careers in rice science, despite its vital importance to the region.
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  • A press release is generally a short, page-long description that is sent out to various media outlets (television, newspapers, and radio) explaining why a particular event, service or product is news worthy. Companies, organizations, and individuals submit press releases in the hopes of getting publicity or news coverage. Press releases are generally an integral part of a Public Relations portfolio.
  • REDMOND, Wash., and NEW YORK — March 15, 2006 — Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE) today celebrate the introduction of “Viva Piñata,” a high-energy, mass-appeal entertainment property created by Rare Ltd. that brings a vibrant world of living piñata animals to video games, television and beyond. The “Viva Piñata” universe showcases an engaging cast of colorful, wild-roaming piñata animals that entertain and challenge imaginations. “Viva Piñata” will offer a number of entertainment elements enjoyable for everyone — from kids to adults. The “Viva Piñata” world will include a Saturday morning 3-D animated television series, slated to premiere this fall on 4Kids TV™ on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!®, Pokémon®, Cabbage Patch Kids® and Teenage Mutant Ninja Turtles®. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360™ video game and entertainment system is scheduled to debut this holiday worldwide, enabling gamers to create and customize piñata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007. Additional information can be found at . “With ‘Viva Piñata,’ we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe,” said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp. “With Rare and 4Kids Entertainment we will best showcase the vibrant world of ‘Viva Piñata,’ enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.” The “Viva Piñata” television series is set to air in the U.S. in fall 2006 on 4Kids TV — 4Kids Entertainment’s four hours of children’s programming broadcast Saturday mornings on FOX. In this comedy series, created by 4Kids Entertainment, a cast of piñata “friends” embark on wild adventures on Piñata Island. The appealing characters and their charming personalities are sure to entertain and stimulate the series’ audience as they accompany the piñata characters on their zany adventures. “We are very excited about partnering with Microsoft to share the ‘Viva Piñata’ universe with the world,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. “The potent combination of the Microsoft Game Studios and 4Kids will ensure that the ‘Viva Piñata’ world, including the video game, television series and merchandising program, attracts a worldwide audience.” Set to release this holiday season worldwide, “Viva Piñata” is a customizable, social and spontaneous game that invites players of all ages and skills to explore an immersive world where they are challenged to create and maintain a living garden ecosystem that grows in real time. Beginning with a few basic tools, players build and take control of their environment to attract and host more than 60 species of wild piñata, utilizing hundreds of customizable elements to create their very own distinctively unique thriving paradise. “Viva Piñata” gameplay continues to evolve with new content available via the Xbox Live® service and the ability to play, trade and interact with more than 2 million gamers via the online service. Following the strategic alliance previously announced in January 2006 with Microsoft, 4Kids’ exclusive representation agreement includes all broadcast, home video, music and merchandise licensing rights on a worldwide basis for the “Viva Piñata” property. Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers. The system was launched in Europe, Japan and North America in the 2005 holiday season and was launched in Colombia, Korea and Mexico in 2006. The system will also be launched in Australia, Hong Kong, New Zealand, Singapore and Taiwan later this year. More information can be found online at . Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy to find the friends, games and entertainment people want from the moment they power on their Xbox 360 system. Xbox Live connects more than 2 million members across more than 24 countries together to enjoy hundreds of multiplayer games, free playable game demos, music videos and movie trailers, as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at . Rare Ltd., one of the world’s leading video game developers, was founded in 1985 by Chris and Tim Stamper. Based in the United Kingdom, Rare is the mastermind behind some of the most popular video games available, including multimillion-dollar sellers “GoldenEye 007,” “Perfect Dark®,” “Banjo-Kazooie®” and “Donkey Kong 64.” In November 2005, Rare released “Perfect Dark: Zero™” and “Kameo™: Elements of Power™” for Xbox 360, the second-generation video games console from Microsoft, and continues to entertain the world with the upcoming release of “Viva Piñata.” For further information visit www.rareware.com. Headquartered in New York City with an international office in London, 4Kids Entertainment, Inc. (NYSE: KDE), is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Web site development. For further information, please visit the Company’s Web site at www.4KidsEntertainment.com. 4Kids TV, 4Kids Entertainment’s four hours of children’s programming broadcast Saturday mornings on FOX, features popular animated series for both boys and girls including Magical DoReMi™, Winx Club™, Bratz®, Teenage Mutant Ninja Turtles®, Sonic X™ and G.I. Joe Sigma 6™. For more information, please visit www.4Kids.TV. Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
  • A press release is an announcement of a newsworthy item that is issued to the press.
  • Please forward the following Press Release to relevant listserves and media outlets. Thanks for your help! PRESS RELEASE: ECOVILLAGE EDUCATION LAUNCHED TO FEED INTO United Nations Decade of Education for Sustainable Development 5 August 2005 Today sees the official launch of Gaia Education, a new global educational initiative that aims to distil international ecovillage experience into a common curriculum. This initiative has been welcomed and endorsed by UNITAR and UNESCO as an important contribution to educational efforts under the umbrella of the United Nations Decade of Education for Sustainable Development. Gaia Education is the product of a process of consultation between leading ecovillage educators on every continent over the last several years whose purpose is to formalise and make available to a wide public the experience garnered by ecovillages internationally in pioneering successful models of sustainability. Over the next two years, the ecovillage educational package designed by Gaia Education will be run as pilot programme in UNESCO Biosphere Reserves in Cuba and Slovenia and in numerous ecovillages affiliated to the Global Ecovillage Network in Australia, Italy, Germany, Scotland, Mexico, USA, Brazil, Denmark and Senegal. May East, Gaia Education Programme Director based at the Findhorn Foundation community in the north of Scotland, summed up the importance of the new initiative in the following terms: “What this programme offers – uniquely – is an educational package based on the experiences of communities around the world in designing and implementing sustainability-related initiatives. It offers both a conceptual road-map to a more sustainable society and the tools for achieving this - through community-level renewable energy generation, organic food production, ecological building techniques, biological waste management, sustainable transport systems, community governance and so on.” For further information, please contact May East at <> or on (44) 07776454446.
  • Back to RiceCamp Los Baños, Philippines, and Bangkok, Thailand – The young people of Asia are being encouraged to consider a future in rice. Whether it’s rice farming or rice research, very few of Asia’s best and brightest young people are interested in a career in an industry that has been a foundation of the Asian way of life for generations. Few rice farmers want their children to be rice farmers, and even fewer young Asians are choosing careers in rice science, despite its vital importance to the region. However, an innovative project being launched this week in Thailand and the Philippines marks the start of a major new effort to encourage young Asians to consider a future in rice. “It’s a sad fact of life in modern Asia that many young people in the region don’t think of rice as offering an exciting or promising career, so they focus on other industries and other careers,” says Robert S. Zeigler, director general of the Philippines-based International Rice Research Institute (IRRI). IRRI, together with the Thai Rice Foundation under Royal Patronage (TRF) and Philippine Rice Research Institute (PhilRice), is hosting ten Thai teenagers and nine young Filipinos for a week of activities designed to boost their interest in rice and science. Dr. Zeigler says it’s vital for Asia’s future development that the rice industry attract the region’s best and brightest young people. “Rice and agriculture are still fundamental to the economic development of most Asian nations, not to mention their cultural and social identities,” he added. Working together with the TRF and PhilRice, IRRI is hosting a five-day rice camp (24-28 April 2006) at its headquarters in Los Baños for the Thai and Filipino students who are aged 16–18. During the five days, the students – all of whom have been selected because of their interest in, or knowledge of, rice – will learn the very latest scientific techniques in rice research and, more specifically, be convinced of how rice research can provide a brighter future for rice in the region. “We want them to understand that rice research is not some sleepy little scientific backwater, but is, in fact, right on the cutting edge of international scientific activity,” Dr. Zeigler said. “The recent sequencing of the rice genome attracted enormous international attention, especially among the scientific community, yet most young Asians still don’t know it even happened, let alone understand its implications for the food they eat each day.” During their five days at IRRI, the students, who will be accompanied by their teachers, will learn about new techniques such as DNA extraction and how to insert a gene into rice as well as more basic information such as how to prepare a field for rice transplanting. “We hope they will then return home with a new sense of excitement about rice and its potential both in science and in the future development of Asia,” said Dr. Kwanchai Gomez, the TRF’s executive director. “Rice has played a vital role in Thailand’s economic development, not to mention its history and culture,” Dr. Gomez added. “The challenge is to try and translate this into a sense of excitement and interest amongst young people in Thailand and all over Asia.” The International Rice Research Institute (IRRI) is the world’s leading rice research and training center. Based in the Philippines and with offices in 10 other Asian countries, it is an autonomous, nonprofit institution focused on improving the well-being of present and future generations of rice farmers and consumers, particularly those with low incomes, while preserving natural resources. IRRI is one of 15 centers funded through the Consultative Group on International Agricultural Research (CGIAR), an association of public and private donor agencies. Please visit the Web sites of the CGIAR (www.cgiar.org) or Future Harvest Foundation (www.futureharvest.org), a nonprofit organization that builds awareness and supports food and environmental research. For information, please contact: Bangkok: Khun Apinporn Sapprasert: 66-1-989 9989 Philippines: Duncan Macintosh, IRRI, DAPO Box 7777, Metro Manila, Philippines; tel +63-2-580-5600; fax: +63-2-580-5699; email d.macintosh@cgiar.org Web sites: IRRI Home (), IRRI Library (), Rice Knowledge Bank ().
  • A press release is the foundation of all good journalism. From this basic building block, great reporters 'restate' or 'put in their own words' the points communicated in the press release, forming a story for print, radio or broadcast.
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