abstract
| - We would like to believe that game companies exist solely to provide us with fun, exciting games. Unfortunately, in the real world like any other companies, game companies also have to make money. It is for this reason that there so often seems to be design features in games, both computer games and board games, that seem solely designed to ensure increased profit for the manufacturer without necessarily adding any gameplay value for the consumer. Of course, most examples of this are controversial. For example, while many players may regret having to buy large quantities of booster packs in order to get the one card they want, others may consider the uncertainty of opening a booster pack just part of the excitement of the game. This is particularly common in "Free" MMOs, which can be either truly free, with all content available to all players; or only partially free, with limited free content available, making them Allegedly Free Games. For the former, there are usually game-enhancing (possibly even game-breaking) equips and boosts, as well as a variety of cosmetic-only (usually fanservice-enhancing) items, available for real money in some form of in-game cash shop. Several studies have discovered that the presence of Revenue Enhancing Devices in "free" online games, even those that are strictly cosmetic, typically increase the amount revenue generated per player by up to double that of subscription-only games. The term comes from the Reagan Administration, where Ronald Reagan had more-or-less promised smaller government, and found they had to raise taxes. Well, rather than say they were raising taxes, they mentioned a new way to obtain money: Revenue Enhancement, which people immediately saw that 'Revenue' in this case meant 'tax' and enhancement meant 'increase'. Contrast Expansion Pack, where one man's Revenue Enhancement is another man's extra content. Compare Allegedly Free Game, Bribing Your Way to Victory, Guide Dang It, One Game for the Price of Two. May result in Crack is Cheaper. Examples of Revenue Enhancing Devices include:
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