About: British Rail brand names   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains. With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries.

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rdfs:label
  • British Rail brand names
rdfs:comment
  • From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains. With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries.
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dcterms:subject
dbkwik:uk-transpor...iPageUsesTemplate
dbkwik:uktransport...iPageUsesTemplate
abstract
  • From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains. With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries. Following privatisation, several of the brands disappeared, although some such as ScotRail, Merseyrail, Eurostar and Freightliner remain. Some privatised train operating companies have since introduced their own brands along the same lines, such as, Midland Mainline's "Meridian" trains, and the Virgin Trains "Voyager" services. The iconic double-arrow symbol introduced with the creation of the British Rail brand remains post-privatisation, as a unifying branding device for the privatised National Rail network, used on most tickets, stations and publicity, but not trains.
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