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| - You know ... where they squeeze the credits into a tiny fraction of the screen and show ads in the rest. If you are using a DVR and that has a "zoom" feature, you might be able to pick out things like who shot the thing (!), and who played "Pretty Older Woman". It should be noted that rarely is this controlled by the studio which made the show, and was far more often done by the network or, in the case of syndication, local affiliate which is showing the episode, often placing news teasers in the other "window", such as the episode of The Simpsons where Bart becomes Krusty's assistant.
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| abstract
| - You know ... where they squeeze the credits into a tiny fraction of the screen and show ads in the rest. If you are using a DVR and that has a "zoom" feature, you might be able to pick out things like who shot the thing (!), and who played "Pretty Older Woman". Very popular in the late 1990s and early 2000s, it seems to have lessened recently with new programs, due to the fact that modern end-credits have been reduced to, basically, a Vanity Plate, perhaps in response to this trend. Channels which mostly show repeats of older shows, however, have this in spades. Also vaguely rude to the creators of the show whose names are obscured. The ad shown in the rest of the screen is always a promo for the station or a particular program on the station, and never for something that would actually give the station money. An interesting thing, however, is that on networks that do this, this is generally the only advertisement shown between one show and the next; once the pushed credits are over, the next show immediately starts, greatly reducing the amount of time a viewer isn't "attached" to a show and likely to turn the station. On those that don't do this, the very same advertisement appears a few seconds later. On some networks, the credits are pushed back for the start of the next episode. It should be noted that rarely is this controlled by the studio which made the show, and was far more often done by the network or, in the case of syndication, local affiliate which is showing the episode, often placing news teasers in the other "window", such as the episode of The Simpsons where Bart becomes Krusty's assistant. This is especially annoying if a show tends to do The Stinger during the Credits Roll, and is squished so you can't see it. What, you have the vision and resolution necessary to get a good view anyway? Oh, screw you, we'll just make the original audio inaudible. I bet you miss that credits music now! Also referred to as "Credit Squeeze" (Charlie Brooker often uses this term) or "Credit Crunch" (After the term for the current Global Recession) There are two common versions of this: the broadcaster will simply squish the credits to the side, or the bottom of the screen, run a promo alongside them, and maybe give them back the whole screen by the time the Vanity Plates (considered by broadcasters the most important part of the credits) appear. Some networks, however, show the plates first, then cut to a specially designed display with the credits on them. See also Commercial Pop-Up.
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