About: Trailer Joke Decay   Sponge Permalink

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We all know trailers are intended to promote their production. To do this, they will invariably use notable scenes depending on the type of movie. In the case of a comedy, Crowning Moment of Funny scenes may be selected. When first shown, they probably elicit the desired reaction: The audience will "laugh out loud", as it were. All fine and good, but this trailer is constantly airing and/or streaming, so you're inevitably going to see it more than once, meaning you're going to be seeing that same amusing scene over and over. Examples of Trailer Joke Decay include:

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  • Trailer Joke Decay
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  • We all know trailers are intended to promote their production. To do this, they will invariably use notable scenes depending on the type of movie. In the case of a comedy, Crowning Moment of Funny scenes may be selected. When first shown, they probably elicit the desired reaction: The audience will "laugh out loud", as it were. All fine and good, but this trailer is constantly airing and/or streaming, so you're inevitably going to see it more than once, meaning you're going to be seeing that same amusing scene over and over. Examples of Trailer Joke Decay include:
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  • We all know trailers are intended to promote their production. To do this, they will invariably use notable scenes depending on the type of movie. In the case of a comedy, Crowning Moment of Funny scenes may be selected. When first shown, they probably elicit the desired reaction: The audience will "laugh out loud", as it were. All fine and good, but this trailer is constantly airing and/or streaming, so you're inevitably going to see it more than once, meaning you're going to be seeing that same amusing scene over and over. When it comes to finally seeing the movie/TV show and that rib-tickling scene plays out, you notice that the gag isn't doing it for you. In fact, you may find yourself thinking that it's kinda lame -- this, ladies and gentlemen, is Trailer Joke Decay. Additionally, it maybe due to the unfortunate exposure to a Memetic Mutation of the gag, or it can be a case of both Never Trust a Trailer and Trailers Always Spoil, oddly enough. Expect that almost every comedy movie will fall victim to this, though, of course, Your Mileage May Vary. It's possible to get around it by using the joke out of context in the trailer so that it's funny on another level when you see it in context, but trailers rarely seem to have that much thought put into them. As noted, related to Never Trust a Trailer and Trailers Always Spoil (or possibly a subtrope, no consensus yet). Examples of Trailer Joke Decay include:
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