Newspaper audience and readership for the paper product often doesn’t correlate with the audience for the Web site. For example, the Boston Herald has less than half the circulation of the Boston Globe, but almost six times as much reach via its Web site. Here are the figures.
* Circulation – 230,344
* Web reach – 3,366
* Ratio of circulation to Web reach – 68 to 1
* Circulation – 604,068
* Web reach – 571
* Ratio of circulation to Web reach – 1,058 to 1
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| - Newspaper audience and readership for the paper product often doesn’t correlate with the audience for the Web site. For example, the Boston Herald has less than half the circulation of the Boston Globe, but almost six times as much reach via its Web site. Here are the figures.
* Circulation – 230,344
* Web reach – 3,366
* Ratio of circulation to Web reach – 68 to 1
* Circulation – 604,068
* Web reach – 571
* Ratio of circulation to Web reach – 1,058 to 1
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abstract
| - Newspaper audience and readership for the paper product often doesn’t correlate with the audience for the Web site. For example, the Boston Herald has less than half the circulation of the Boston Globe, but almost six times as much reach via its Web site. Here are the figures.
* Circulation – 230,344
* Web reach – 3,366
* Ratio of circulation to Web reach – 68 to 1
* Circulation – 604,068
* Web reach – 571
* Ratio of circulation to Web reach – 1,058 to 1
|