Kermit the Frog appeared in Washington, D.C. sponsored by the Association of Zoos & Aquariums on March 12, 2008. He spoke alongside conservationists to help promote awareness of endangered amphibians across the globe. He mentions that AZA has dubbed 2008 "The Year of the Frog" in an effort to combat the forthcoming extinction of animals due to loss of habitat as a result of pollution and changes in climate. Kermit also filmed a public service announcement featuring Selena Gomez which aired on Disney Channel to create awareness of the Year of the Frog campaign.
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