About: Smoking in the United States military   Sponge Permalink

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Although the Department of Defense had discontinued the practice of free distribution of cigarettes during wartime, tobacco companies began campaigns during the Gulf War (1990-1991) to distribute free cigarettes to soldiers stationed in Saudi Arabia, but would eventually be rebuffed by the Department of Defense. Regardless, Philip Morris then began a campaign of sales through direct mail, and extended promotions to deployed troops that included the delivery of branded goods such as playing cards and cup cozies. Curiously enough, the military actually assisted the tobacco companies in delivering shipments to military stores in Saudi Arabia at government expense. Another controversy arose when it was discovered that RJ Reynolds had placed their company name on the front and a Camel advertise

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  • Smoking in the United States military
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  • Although the Department of Defense had discontinued the practice of free distribution of cigarettes during wartime, tobacco companies began campaigns during the Gulf War (1990-1991) to distribute free cigarettes to soldiers stationed in Saudi Arabia, but would eventually be rebuffed by the Department of Defense. Regardless, Philip Morris then began a campaign of sales through direct mail, and extended promotions to deployed troops that included the delivery of branded goods such as playing cards and cup cozies. Curiously enough, the military actually assisted the tobacco companies in delivering shipments to military stores in Saudi Arabia at government expense. Another controversy arose when it was discovered that RJ Reynolds had placed their company name on the front and a Camel advertise
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abstract
  • Although the Department of Defense had discontinued the practice of free distribution of cigarettes during wartime, tobacco companies began campaigns during the Gulf War (1990-1991) to distribute free cigarettes to soldiers stationed in Saudi Arabia, but would eventually be rebuffed by the Department of Defense. Regardless, Philip Morris then began a campaign of sales through direct mail, and extended promotions to deployed troops that included the delivery of branded goods such as playing cards and cup cozies. Curiously enough, the military actually assisted the tobacco companies in delivering shipments to military stores in Saudi Arabia at government expense. Another controversy arose when it was discovered that RJ Reynolds had placed their company name on the front and a Camel advertisement on the back of donated magazines from Operation Desert News, a civilian project to bring magazines to the troops. In spite of the initial rejection by the Department of Defense due to the advertisement, constant pressure from RJ Reynolds and politicians allowed the magazines to be delivered with the advertisement at government expense, violating military policy that forbade tobacco-branded promotions directed at military personnel. In addition, Philip Morris focused on promoting the Marlboro brand with the goal of fostering corporate good will by initiating the "Marlboro holiday voice card" program. Held on 10 military bases, they invited family of deployed personnel to record a message for onto a chip inserted into a greeting card, and later allowed bases to extend the recording of such messages to the public. Despite being in violation of Department of Defense policy concerning tobacco-branded programs directed at military personnel, Philip Morris had received permission to carry out the program from the Defense Logistics Agency, the Morale, Welfare and Recreation headquarters of the services, and base commanders. Furthermore, after troops were withdrawn from the conflict in 1991, tobacco companies sponsored "Welcome Home" events for returning troops featuring extensive brand promotion. Although the Department of Defense had enacted policies to reduce tobacco use amongst personnel, the successful efforts of tobacco companies as well as the cultural factors of smoking in the military have produced a mixed message of tobacco promotion and reduction to military personnel.
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