Memetics is a field of biology, psychology, and sociology which deals with the replication, spread and evolution of memes. A meme is a communicable idea. The term meme was coined by Richard Dawkins in his book The Selfish Gene (1976). Memetics applies some of the principles of biological evolution to human thought and culture.
In his book The Selfish Gene (1976), the ethologist Richard Dawkins invented the term meme to describe a unit of human cultural evolution analogous to the gene, arguing that replication also happens in culture, albeit in a different sense. In his book, Dawkins contended that the meme is a unit of information residing in the brain and is the mutating replicator in human cultural evolution. It is a pattern that can influence its surroundings and can propagate.
Memetics is a field of biology, psychology, and sociology which deals with the replication, spread and evolution of memes. A meme is a communicable idea. The term meme was coined by Richard Dawkins in his book The Selfish Gene (1976). Memetics applies some of the principles of biological evolution to human thought and culture.
In his book The Selfish Gene (1976), the ethologist Richard Dawkins invented the term meme to describe a unit of human cultural evolution analogous to the gene, arguing that replication also happens in culture, albeit in a different sense. In his book, Dawkins contended that the meme is a unit of information residing in the brain and is the mutating replicator in human cultural evolution. It is a pattern that can influence its surroundings and can propagate.