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| - The original company, TG John and Co. Ltd., was founded in 1919. Its first products were stationary engines, carburettor bodies and motorscooters. The company's founder T.G. John was approached by Geoffrey de Freville with designs for a 4-cylinder engine with aluminium pistons and pressure lubrication, unusual for the period. Some have suggested that de Freville proposed the name Alvis as a compound of the words "aluminium" and "vis" (meaning "strength" in Latin) although de Freville himself vigorously denied this theory. Perhaps the name was derived from the Norse mythological weaponsmith, Alvíss, but the true origin is unknown.
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| abstract
| - The original company, TG John and Co. Ltd., was founded in 1919. Its first products were stationary engines, carburettor bodies and motorscooters. The company's founder T.G. John was approached by Geoffrey de Freville with designs for a 4-cylinder engine with aluminium pistons and pressure lubrication, unusual for the period. Some have suggested that de Freville proposed the name Alvis as a compound of the words "aluminium" and "vis" (meaning "strength" in Latin) although de Freville himself vigorously denied this theory. Perhaps the name was derived from the Norse mythological weaponsmith, Alvíss, but the true origin is unknown. The first car model, the 10/30, using de Freville's design was an instant success and set the reputation for quality and performance for which the company became famous. Following complaints from the Avro aviation company whose logo bore similarities to the original winged green triangle, the more familiar inverted red triangle incorporating the word 'Alvis' evolved. In 1921, the company changed its name and became the Alvis Car and Engineering Company Ltd. and moved production to Holyhead Road, Coventry where from 1922 to 1923 they also made the Buckingham car. In 1923 Captain GT Smith-Clarke joined from Daimler as Chief Engineer and Works Manager and was soon joined by WM Dunn as Chief Draughtsman. This partnership lasted for 25 years and was responsible for producing some of the most successful products in the company's history. The original 10/30 side-valve engine was developed progressively becoming by 1923 the famous overhead-valve 12/50, produced until 1932 and one of the most successful vintage sports cars of all time. Exhilarating performance and rugged reliability meant that around 350 of these 12/50hp cars and 60 of the later (and latterly concurrent) 12/60hp survive today representing some 10 percent of total production. 1927 saw the introduction of the six-cylinder 14.75 h.p. and this engine became the basis for the long line of luxurious six-cylinder Alvis cars produced up to the outbreak of war. Not only were these cars extremely elegant but they were full of technical innovations. Independent front suspension and the world's first all-synchromesh gearbox came in 1933 followed by servo assisted brakes. A front wheel drive model was introduced (from 1928 to 1930), a model bristling with innovation with front wheel drive, in-board brakes, overhead camshaft and, as an option, a Roots type supercharger. Smith-Clarke designed remarkable models during the 1930s and 1940s — including the handsome, low-slung six-cylinder Speed 20, the Speed 25 (considered by many to be one of the finest cars produced in the 1930s) and the 4.3 Litre model. As with many upmarket engineering companies of the time Alvis did not produce their own coachwork relying instead on the many available Midlands coachbuilders such as Cross and Ellis, Charlesworth and Vanden Plas. Several cars also survive with quite exotic one-off bodywork from other designers. In 1936, the company name was changed to Alvis Ltd and by the beginning of the war, aero-engine and armoured vehicle divisions had been added to the company.
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