Following the commercial and critical failure of her sixth studio album Brave (2007)—and while pregnant with twins Max and Emme—Lopez began working on new music for a future project in 2008. The project was kept under wraps until February 2009 when a new song from the recording sessions titled "Hooked on You" leaked online. Lopez addressed the leak on her official website in May 2009, stating that "I'm always excited about my music and this ["Hooked on You"] is one of a few tracks I'm currently working on. I'm flattered by everyone's interest in the track and really excited for you to hear the real thing..." Following the leak of "Hooked on You", "One Love" and "What Is Love?" (later re-titled "(What Is) Love?") were subsequently leaked online in May. The leaked songs were, at the time, me
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| - Following the commercial and critical failure of her sixth studio album Brave (2007)—and while pregnant with twins Max and Emme—Lopez began working on new music for a future project in 2008. The project was kept under wraps until February 2009 when a new song from the recording sessions titled "Hooked on You" leaked online. Lopez addressed the leak on her official website in May 2009, stating that "I'm always excited about my music and this ["Hooked on You"] is one of a few tracks I'm currently working on. I'm flattered by everyone's interest in the track and really excited for you to hear the real thing..." Following the leak of "Hooked on You", "One Love" and "What Is Love?" (later re-titled "(What Is) Love?") were subsequently leaked online in May. The leaked songs were, at the time, me
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| - Tricky Stewart, The-Dream
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| - A twenty-three second sample of "Run the World", a song based off Lopez's relationship with then-husband Marc Anthony.
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| - Record Plant Recording Studios , Larrabee Studios , MSR
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| - Terius Nash, Tricky Stewart
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| - Following the commercial and critical failure of her sixth studio album Brave (2007)—and while pregnant with twins Max and Emme—Lopez began working on new music for a future project in 2008. The project was kept under wraps until February 2009 when a new song from the recording sessions titled "Hooked on You" leaked online. Lopez addressed the leak on her official website in May 2009, stating that "I'm always excited about my music and this ["Hooked on You"] is one of a few tracks I'm currently working on. I'm flattered by everyone's interest in the track and really excited for you to hear the real thing..." Following the leak of "Hooked on You", "One Love" and "What Is Love?" (later re-titled "(What Is) Love?") were subsequently leaked online in May. The leaked songs were, at the time, meant to appear on a greatest hits album; that later turned into a studio album. The following month, Lopez told MTV's Larry Carol that the songs hinted at the musical direction of her then-upcoming seventh studio album. She also stated that she was keen to finish the album and several singles, with a potential release date for the end of 2009. Lopez released "Louboutins", a song written and produced by The-Dream and Tricky Stewart, as the project's lead single in November 2009. However, upon release, the song failed to garner enough airplay to chart, despite topping the US Billboard Hot Dance Club Songs chart. Lopez subsequently left Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release Love? under a new label. Her departure from the label temporarily halted production on the album, however upon signing a new contract with Island Def Jam Music Group, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. "Run the World" was recorded as a result from the new recording sessions. "Run the World" was leaked online on September 13, 2010. The version that leaked featured guest vocals from American rapper Rick Ross, as well as song's co-producer The-Dream. The-Dream's featuring credit was demoted to backing vocals and Ross' rap was removed from the mastered version of the song. Ross' rap was removed at the last minute, with it still being reported in February 2011, three months before the release of Love?, that he was featured on the track.
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