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| - Merchandising ist der englische Fachausdruck für "Ramschverkauf" im Marketingjargon. Entstanden ist er als George Lucas darüber nachdachte wie er den ganzen Star Wars-Trödel in seinem Keller loswerden könnte. Auf dem Flohmarkt erkannte er schnell, wie leicht sich Freaks ausrangierte X-Wing-Modelle andrehen ließen. Heute ist kein Kinofilm, Videospiel oder Comic, aber auch keine CD-Veröffentlichung ohne passende Plastikfiguren, Kleidungsstücke und Kinderspielzeug denkbar. Zur Gewinnmaximierung werden natürlich keine Originale verkauft, sondern billige Massenproduktionen aus Ländern mit niedrigem Kinderarbeitslohn.
- conformada por técnicas, características o actividades que se dan en un establecimiento o punto de venta, y que tienen como objetivo estimular la afluencia de público o aumentar las ventas en dicho establecimiento o punto de venta. Hay merchandising, por ejemplo, al exhibir los productos de tal manera que sean más atractivos y llamativos para el consumidor, o al obsequiar a los clientes artículos publicitarios tales como lapiceros, llaveros, cartucheras, etc., que lleven el logo o la marca de la empresa. Veamos algunos de los elementos del merchandising:
- Als Merchandising bezeichnet man die Produktion von Artikeln, die das gleiche Logo oder die gleiche Botschaft transportieren wie ein bekanntes Markenprodukt, ohne dabei jedoch den gleichen Nutzen zu bieten. Folgende Produkte können dem Merchandising zugeordnet werden:
- Following the unexpected sudden success of Mork & Mindy, Paramount licensed tie-in merchandising of all varieties. The vast majority of Mork & Mindy items hit shelves in 1979.
- The Spice Girls have a multitude of official products, ranging from lollipops to scooters. Here is a comprehensive list of released merchandise.
- Matchbox signed on to, among other things, release a line of specialised plush which included Chairry, Pterri, and (originally) Penny. These dolls were different because of certain features that they included, such as Chairry's talking and rolling eyes, and Pterri's wing flapping and moving eyes. Penny's doll didn't have any known actions because her model was only made into a prototype. Timothy Young, who worked on the doll, said that "The doll was never was never produced because the marketing department at Matchbox felt that since she didn't interact with any of the other Pee-Wee characters, she was not viable."
- Many characters and gadgets from Dick Tracy have been made into licensed products - some based on the strip itself, some inspired by the short-lived animated series, still others by the Warren Beatty film. The line of Tracy merchandise includes: · Badges - Metal and plastic badges were manufactured and sold, some as direct-purchase items, while others were mail-order premiums. · Model Kits - Aurora produced plastic kits of Tracy and his space coupe in 1968. They were later re-issued in 2000 under the Polar Lights brand.
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| abstract
| - Matchbox signed on to, among other things, release a line of specialised plush which included Chairry, Pterri, and (originally) Penny. These dolls were different because of certain features that they included, such as Chairry's talking and rolling eyes, and Pterri's wing flapping and moving eyes. Penny's doll didn't have any known actions because her model was only made into a prototype. Timothy Young, who worked on the doll, said that "The doll was never was never produced because the marketing department at Matchbox felt that since she didn't interact with any of the other Pee-Wee characters, she was not viable." Matchbox also created the famous 18" talking Pee-Wee Herman with a pull string. This classic mechanism was unique, but didn't last long. Sadly, very few of these have maintained their original speech power. The most common, besides it not being able to speak at all, was that it speaks too fast. 13 years later, the doll was rereleased by Matchbox. However, it's talking was activated by a press of the stomach. He was also released with Billy Baloney and Vance the Pig. Out of all the Playhouse merchandise, the most rare were the 48" Pee-Wee (which was unable to talk), and the full sized Chairry to go along with him. Finally, Matchbox released 6" action figures of the majority of the characters. The humans and Chairry were just average posiable figures, but the medium sized puppet characters were given wind-up motors, and the smaller puppets were just tiny figurines. All of these toys fit perfectly, and were designed for the ultimate piece of Playhouse merchandise: The Deluxe Playhouse Playset. This toy was made from mainly plastic and laminated cardboard, and was in the image of the Playhouse set. It included a working front door, dancing Flowers , talking Mr. Window, pop up Floory, rotating Clockey arms, holographic Fish, the television set, the kitchen booth, table, and Refrigerator, Puppetland, and a working door for Pee-Wee's Scooter, which was included as well. JC Penney carried a line of exclusive Pee-Wee Herman clothing. Blue jeans, trading cards, Halloween costumes, t-shirts, chloroforms, sweaters, and even party products were produced! All under the 'Official Pee-Wee Brand', which was labeled in the corner of each box, rapper, and package. Original videotapes, or VHSs, were released of the first season, but it wasn't until 1997 when the rest of the episodes and the Christmas special were put out. After that, DVDs of the show came in box sets, Vol.1 and Vol.2, in 2004. Besides the Penny doll, there were other ideas that were abandoned before reaching the market. Paul Reubens had an idea about selling Ms. Yvonne wigs and makeup, but nobody wanted to produce them. Another was to make Pee-Wee colognes, but nobody would produce them either. However, one product nearly made it to stores: Purina brand Pee-Wee Chow (breakfast cereal intended for kids to eat on their hands and knees). The cereal made it all the way to the blind taste test, but there was one problem. The kids hated the taste of the food, and refused to eat anymore. "In the 1980s, a lot of shows were actually based on toys." says Judy Price." The toy came first and then the show. There was no merchandising out during the Playhouse's first year. He wanted to do a show, and do a good show, and then merchandising would follow."
- Merchandising ist der englische Fachausdruck für "Ramschverkauf" im Marketingjargon. Entstanden ist er als George Lucas darüber nachdachte wie er den ganzen Star Wars-Trödel in seinem Keller loswerden könnte. Auf dem Flohmarkt erkannte er schnell, wie leicht sich Freaks ausrangierte X-Wing-Modelle andrehen ließen. Heute ist kein Kinofilm, Videospiel oder Comic, aber auch keine CD-Veröffentlichung ohne passende Plastikfiguren, Kleidungsstücke und Kinderspielzeug denkbar. Zur Gewinnmaximierung werden natürlich keine Originale verkauft, sondern billige Massenproduktionen aus Ländern mit niedrigem Kinderarbeitslohn.
- conformada por técnicas, características o actividades que se dan en un establecimiento o punto de venta, y que tienen como objetivo estimular la afluencia de público o aumentar las ventas en dicho establecimiento o punto de venta. Hay merchandising, por ejemplo, al exhibir los productos de tal manera que sean más atractivos y llamativos para el consumidor, o al obsequiar a los clientes artículos publicitarios tales como lapiceros, llaveros, cartucheras, etc., que lleven el logo o la marca de la empresa. Veamos algunos de los elementos del merchandising:
- Many characters and gadgets from Dick Tracy have been made into licensed products - some based on the strip itself, some inspired by the short-lived animated series, still others by the Warren Beatty film. The line of Tracy merchandise includes: · Badges - Metal and plastic badges were manufactured and sold, some as direct-purchase items, while others were mail-order premiums. · Model Kits - Aurora produced plastic kits of Tracy and his space coupe in 1968. They were later re-issued in 2000 under the Polar Lights brand. · Vehicles - Marx licensed a tin wind-up version of Tracy's squad car in the late '40s, and Ideal Toys released a plastic battery-powered 'Copmobile' in 1963. · Resin Figures - Contemporary versions of Syroco wood composition figurines (popular cereal premiums in the 1940s) have been produced by Dark Horse Deluxe over the last twenty years. Tracy and his parody counterpart Fearless Fosdick were included in 2000 and 2001, respectively. · Bobbleheads - A promotional piece from the Chicago Tribune appears to be from the late forties or early fifties, while Funko's plastic version was made in 2009. · Shampoo Bottles - Colgate/Palmolive added Dick Tracy to their popular line of Soaky toys in 1965. · Wrist Watches - Scores of Dick Tracy watches have been produced over the years. Manufacturers include New Haven, Timex, Tiger Electronics, Omni and GTI. · Wrist Radios - Remco sold unwieldly pairs of two-way wrist radios in 1956. The American Doll & Toy Company made their own versions in 1962. Ertl produced still another set in 1990. · Dolls - Sparkle Plenty and Bonnie Braids dolls were sold by Ideal Toys in 1947 and 1951, respectively. Tracy, Big Boy, Breathless Mahoney, Mumbles, Flattop, Influence and Itchy dolls were released by Applause in 1990. Tonner also sold higher-priced versions of Tracy, Tess Trueheart and Breathless at the time. · Comic Books - Harvey Comics reprinted many of the daily strips in comic books from 1948 until 1961. Gladstone published trade paperbacks of the strip in 1990. · Compilations - A variety of publishers have released hardcover collections of the strip as well. Titles include Chelsea House's Dick Tracy, The Thirties: Tommy Guns and Hard Times (1978), Bonanza's The Celebrated Cases of Dick Tracy (1970), and IDW's Complete Chester Gould's Dick Tracy (2006-present), currently at sixteen volumes. · Toy Guns - Marx produced a "Siren Pistol" in 1935, and a "click pistol" featuring Junior. Larami released an inexpensive derringer set (complete with whistle & holster), as well as a dart gun (part of a 'plainclothes kit'), and a "Super Shooter Machine Water Pistol" later on. · Action Figures - Playmates manufactured a line of Dick Tracy action figures as tie-ins for the 1990 film. The line included Tracy, Sam Catchem, The Brow, Influence, Big Boy, Flattop, The Rodent, Itchy, Pruneface, Mumbles, 'Lips' Manlis, Shoulders, The Blank, Steve The Tramp, and two vehicles: Tracy's squad car and Big Boy's getaway car. The Steve figure sparked a controversy, though accounts vary on the response: protests by the homeless, or a complaint from the Rev. Donald Wildmon. Board Games - A Selchow & Richter-made game (based on the Tracy cartoon) was sold in 1961, and University Games' version (based on the feature film) was produced in 1990. · Video Games - A Dick Tracy video game was another film spin-off in 1990. It was released for the SEGA Genesis and Nintendo NES consoles. · Other Games - A small pinball/bagatelle game was manufactured by Marx in 1967. A tie-in for a proposed live-action TV series, it was pulled from stores when the show failed to materialize. · Trading Cards - Trading cards were included with Dick Tracy Caramels in the late 30s and throughout the 40s. Kraft had a similar caramel promotion in the late 50s. Topps released another set (packed with strips of chewing gum) featuring stills from the 1990 film. · Clothing - Several T-shirts featuring Tracy, Breathless, Big Boy and other villains were tie-ins for the 1990 film. The designs were in a faux-Lichtenstein style, rather than featuring Gould's artwork. Special T-shirts proclaiming "I Was There First" were sold as tickets for the premiere.
- Als Merchandising bezeichnet man die Produktion von Artikeln, die das gleiche Logo oder die gleiche Botschaft transportieren wie ein bekanntes Markenprodukt, ohne dabei jedoch den gleichen Nutzen zu bieten. Folgende Produkte können dem Merchandising zugeordnet werden:
- Following the unexpected sudden success of Mork & Mindy, Paramount licensed tie-in merchandising of all varieties. The vast majority of Mork & Mindy items hit shelves in 1979.
- The Spice Girls have a multitude of official products, ranging from lollipops to scooters. Here is a comprehensive list of released merchandise.
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