About: Coronation Street in 1967   Sponge Permalink

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For the only time in its history, Coronation Street was in serious danger of cancellation. Ratings had fallen by two million viewers in two years, and this - combined with the mass demolition of real-world terraced streets to make way for modern housing - caused Granada executives to feel that the programme was nearing the end of its natural life. According to staff writer John Finch in 50 Years of Coronation Street: The (very) Unofficial Story (2010), internally executives were "blasé" about Coronation Street's high ratings and wanted to be seen doing something different. With Pardon the Expression achieving moderate success, plans were drawn up to end Coronation Street and follow its lead by creating three new spin-offs starring its most popular characters: a romantic comedy with Len Fai

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  • Coronation Street in 1967
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  • For the only time in its history, Coronation Street was in serious danger of cancellation. Ratings had fallen by two million viewers in two years, and this - combined with the mass demolition of real-world terraced streets to make way for modern housing - caused Granada executives to feel that the programme was nearing the end of its natural life. According to staff writer John Finch in 50 Years of Coronation Street: The (very) Unofficial Story (2010), internally executives were "blasé" about Coronation Street's high ratings and wanted to be seen doing something different. With Pardon the Expression achieving moderate success, plans were drawn up to end Coronation Street and follow its lead by creating three new spin-offs starring its most popular characters: a romantic comedy with Len Fai
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abstract
  • For the only time in its history, Coronation Street was in serious danger of cancellation. Ratings had fallen by two million viewers in two years, and this - combined with the mass demolition of real-world terraced streets to make way for modern housing - caused Granada executives to feel that the programme was nearing the end of its natural life. According to staff writer John Finch in 50 Years of Coronation Street: The (very) Unofficial Story (2010), internally executives were "blasé" about Coronation Street's high ratings and wanted to be seen doing something different. With Pardon the Expression achieving moderate success, plans were drawn up to end Coronation Street and follow its lead by creating three new spin-offs starring its most popular characters: a romantic comedy with Len Fairclough, Elsie Tanner and their lodger Jerry Booth, an Australia-set drama with Ken and Valerie Barlow, and a series set in a Derbyshire guest house run by Jack and Annie Walker, featuring Lucille Hewitt and housekeeper Ena Sharples. The need for change was further established when Coronation Street attempted its most ambitious storyline yet: a goods train collapsing the viaduct and crashing onto the Street, burying some characters alive and sparking a rescue effort. As it was all recorded in studio, careful lighting and direction was used to conceal this fact, and the story was a success. However, resources had been pushed to their absolute limit to pull it off, and in a time when ATV's new soap opera Market in Honey Lane had its own backlot, and the first colour TV transmissions had taken place on BBC Two on 1st July, it was clear to all that if the programme was to continue, it would need an outdoor set. Ultimately, Coronation Street was granted a reprieve. Producer Michael Cox and executive producer Richard Everitt were appointed late in the year with a mandate to update the programme, and Granada started searching for a location to build a set. An appropriate site was found in an old railway yard owned by British Rail, situated behind the back of the studio building in Grape Street. The yard contained the prerequisite cobbles and railway viaduct, which Granada was not willing to build. The yard was rented from British Rail and, at the end of the year, work began on weatherproofing the wooden studio street to be erected there.
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