Fukubukuro(福袋lucky bag, mystery bag) is a Japanese New Year's Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from Japanese fuku (福, good fortune/luck) and fukuro (袋, bag). The change of fukuro to bukuro is the phenomenon known as rendaku. Fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. Formerly, Fukubukuro were an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese
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| - Fukubukuro(福袋lucky bag, mystery bag) is a Japanese New Year's Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from Japanese fuku (福, good fortune/luck) and fukuro (袋, bag). The change of fukuro to bukuro is the phenomenon known as rendaku. Fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. Formerly, Fukubukuro were an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese
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| - Fukubukuro(福袋lucky bag, mystery bag) is a Japanese New Year's Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from Japanese fuku (福, good fortune/luck) and fukuro (袋, bag). The change of fukuro to bukuro is the phenomenon known as rendaku. Fukubukuro usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. Formerly, Fukubukuro were an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted trash from the previous year and start clean. Nowadays, Fukubukuro are pushed as a lavish New Year's event rather than a way for stores to get rid of excess merchandise.
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