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| - As the World Turns (often referred to as ATWT) is an American television soap opera which aired on CBS from April 2, 1956 to September 17, 2010. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 pm EST. Prior to then, all serials were fifteen minutes in length. As the World Turns and The Edge of Night, which premiered on the same day at 4:30 pm EST, were the first two to be thirty minutes in length from their premiere. The As the World Turns series finale marked its fourth year on September 17, 2014 and its fifth year on September 17, 2015.
- ====AS THE WORLD TURNS, originally called AS THE EARTH TURNS when Irna Phillips wrote the bible in 1955, ran for more than 54 years on CBS, concluding its run in September of 2010. During its tenure, it garnered over 100 million viewers all over the world, won 62 Emmy awards, and was the top-rated daytime drama for 20 years. This first collection (1979-2010) contains four, five-episode discs: Disc 1: Great Weddings Disc 2: Secrets and Scandals Disc 3: Oakdale Through the Years Disc 4: Villains and Vixens
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| - ====AS THE WORLD TURNS, originally called AS THE EARTH TURNS when Irna Phillips wrote the bible in 1955, ran for more than 54 years on CBS, concluding its run in September of 2010. During its tenure, it garnered over 100 million viewers all over the world, won 62 Emmy awards, and was the top-rated daytime drama for 20 years. This first collection (1979-2010) contains four, five-episode discs: Disc 1: Great Weddings Disc 2: Secrets and Scandals Disc 3: Oakdale Through the Years Disc 4: Villains and Vixens Every disc is full of unforgettable moments, from the infamous John-and-Lucinda hot tub scene to the devastating boathouse explosion, from Luke courageously coming out to his parents to Lily finally discovering the truth about hers. And of course, no collection is complete without, "Hello, Barbara." This historic offering marks the first time that entire daytime soap opera episodes of this kind are available to the public on DVD. If there is enough interest, we may even see additional curated collections of AS THE WORLD TURNS. And who knows, with enough public support, GUIDING LIGHT, ANOTHER WORLD, THE EDGE OF NIGHT and SEARCH FOR TOMORROW could be next. Industry expert (and lifelong AS THE WORLD TURNS aficionado), We Love Soaps founder Roger Newcomb, describes his experience working on the collection as a "labor of love" adding "it was a joy working on this project. I saw episodes I had never seen before in the pre-VCR days."==== ====For information on how to purchase the collection, and a list of the 20 selected episodes, please visit
- As the World Turns (often referred to as ATWT) is an American television soap opera which aired on CBS from April 2, 1956 to September 17, 2010. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 pm EST. Prior to then, all serials were fifteen minutes in length. As the World Turns and The Edge of Night, which premiered on the same day at 4:30 pm EST, were the first two to be thirty minutes in length from their premiere. At first, viewers did not respond to the new half-hour serial, but ratings picked up in its second year, eventually reaching the top spot in the daytime Nielsen ratings by fall 1958. In 1959, the show started a streak of weekly ratings wins that would not be interrupted for over twelve years. In the year-to-date ratings, As the World Turns was the most-watched daytime drama from 1958 until 1978, with ten million viewers tuning in each day. At its height, core actors such as Helen Wagner, Don MacLaughlin, Don Hastings, and Eileen Fulton became nationally known. Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light. The show switched to color on August 21, 1967, and expanded from a half-hour in length to one hour starting on December 1, 1975 when The Edge of Night moved to ABC. The show passed its 10,000th episode on May 12, 1995, and celebrated its 50th anniversary on April 2, 2006. On September 18, 2009, As the World Turns became the last remaining Procter and Gamble produced soap opera for CBS after Guiding Light aired its final episode on the network. On October 5, 2009, while Let's Make a Deal debuted and replaced Guiding Light, As the World Turns competed against Passionate Dreams in a matchup, but As the World Turns lost in an 84-75 score to Passionate Dreams. On December 8, 2009, CBS announced that it canceled As the World Turns after almost 54 years due to low ratings. The show taped its final Procter and Gamble for CBS on June 23, 2010, and with a sad dramatic storyline finale, its final episode on the network aired on September 17, 2010. On the Monday of the show's final week CBS delayed As the World Turns in the Mountain and Pacific time zones in order to air the Men's Final at the 2010 U.S. Open live; the match between Rafael Nadal and Novak Djokovic had been scheduled for the day before but was postponed due to rain. Fans and critics called this "disrespectful" to the 54-year-old soap opera. On October 18, 2010, CBS replaced As the World Turns with a newly debuted talk show The Talk. As the World Turns is notable for having been produced in New York City for all of its time on television (its first 43 years in Manhattan and in Brooklyn from 2000 until 2010). The As the World Turns series finale marked its fourth year on September 17, 2014 and its fifth year on September 17, 2015. As the World Turns marked a 60th Anniversary on April 2, 2016. The show's series finale marked its sixth anniversary on September 17, 2016. The series finale of As the World Turns will mark a 7th Anniversary on September 17, 2017 and will later mark an 8th Anniversary on September 17, 2018.
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