About: Marketeers vs. Engineers   Sponge Permalink

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The key to any successful company is synergy. For many corporations, their operation is divided into two main tasks: * Create the Product * Sell the Product The conflict arises when the two halves have to work together. Marketeers view engineers as socially inept nerds. Engineers view marketeers as technologically ignorant charlatans. But somehow, the products have to be made for the customer, and the two factions have to work through their grievances. Heaven help you if you get the big wigs involved. Of course, everyone hates Management. See also Slobs Versus Snobs for cultural conflicts.

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  • Marketeers vs. Engineers
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  • The key to any successful company is synergy. For many corporations, their operation is divided into two main tasks: * Create the Product * Sell the Product The conflict arises when the two halves have to work together. Marketeers view engineers as socially inept nerds. Engineers view marketeers as technologically ignorant charlatans. But somehow, the products have to be made for the customer, and the two factions have to work through their grievances. Heaven help you if you get the big wigs involved. Of course, everyone hates Management. See also Slobs Versus Snobs for cultural conflicts.
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abstract
  • The key to any successful company is synergy. For many corporations, their operation is divided into two main tasks: * Create the Product * Sell the Product The conflict arises when the two halves have to work together. Marketeers view engineers as socially inept nerds. Engineers view marketeers as technologically ignorant charlatans. But somehow, the products have to be made for the customer, and the two factions have to work through their grievances. Heaven help you if you get the big wigs involved. This is not to say one segment is more vital than the other. Truth in Television that many companies have gone under because they had great products but couldn't find the right customers, or oversold a shoddy product. Of course, everyone hates Management. See also Slobs Versus Snobs for cultural conflicts.
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