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| - For the first time in nearly five months, Phineas and Ferb hit the new Disney Channel airwaves with "Phineas and Ferb Save Summer". Somewhat surprisingly, only 2.332 million viewers checked this one off their lists, although that is a 5 percent increase from the previous episode "Return Policy" back in January. On the other hand, it marks a 38 percent drop from the previous hour-long special, last year's "Mission Marvel". That number was nowhere near good enough to crack a Cable Top 25 which featured nine World Cup games, including the USA-Portugal clash that led all television for the week.
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| abstract
| - For the first time in nearly five months, Phineas and Ferb hit the new Disney Channel airwaves with "Phineas and Ferb Save Summer". Somewhat surprisingly, only 2.332 million viewers checked this one off their lists, although that is a 5 percent increase from the previous episode "Return Policy" back in January. On the other hand, it marks a 38 percent drop from the previous hour-long special, last year's "Mission Marvel". That number was nowhere near good enough to crack a Cable Top 25 which featured nine World Cup games, including the USA-Portugal clash that led all television for the week. To be fair, the target age groups didn't really watch much of anything that week. A measly 4.0 age group rating allowed "Save Summer" to place No. 9 among Kids 6-11 for the week, finishing right behind a Sunday night rebroadcast that claimed the No. 8 spot. The low overall Kids 6-11 viewership allowed several preschool shows to find the Kids 2-11 rankings, keeping the Boys of Summer Vacation out of that list. Phineas and Ferb had its strongest performance among Adults 18-49, where a 0.5 demographic rating topped Disney Channel programming for the day. Phineas and Ferb continues its road to its next hour-long, one which is not so far, far away anymore. Emoticon has premieres the next two weeks, with "The Klimpaloon Ultimatum" on Monday, July 7 at 10:30AM Eastern (9:30AM Central), and "Operation Crumb Cake / Mandace" the following week, Monday, July 14 at 10:30AM Eastern (9:30AM Central). In between them, "The Return of the Rogue Rabbit / Live and Let Drive" premieres on Disney Channel on Friday, July 11 at 9:00PM Eastern (8:00 Central). The Numbers Game will be watching them all, and will be back to cover them next issue. Until then, leave your comments down below, go Brewers!, and remember...that the numbers never lie.
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