The Doctor's non-humanoid adversaries caught on immediately with the British public, as was obvious from the serial's ratings. A significant improvement over An Unearthly Child, The Daleks cemented Doctor Who's position on the 1964 BBC1 schedule. The ramifications of this deal on the history of Doctor Who are difficult to overstate. Indeed, though agents are usually unknown and uncredited workers, this deal was known to have been negotiated by future British television legend and studio boss Beryl Vertue — mother of Sue Vertue, and mother-in-law of Steven Moffat.
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