Special Needs is an American driving school franchise established in 1987. Unorthodox businessman and jew Ron Popeil saw the potential to carve out a niche market and boldly leapt in, but initially fell flat on his face as he set the seats too far back and students could not reach the pedals. Fierce market research including waking potential students up in the middle of the night and demanding answers while they were stuck in bed determined the cause of failure and Popeil changed his strategy. The school teamed up with automated door openers and wheelchair manufacturers, resulting in the first and only set of sliding axle cars. Armed with this technological innovation, Special Needs returned triumphantly back into the marketplace. Consumers were again not quite ready, however, and the Depa
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