About: Appeal to Vanity   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

The Appeal to Vanity is a logical fallacy that consists of, well, Exactly What It Says on the Tin: appealing to the vanity, pride, or self-esteem of the person being spoken to, in order to get them to do something, buy something, or give something up. It's widely used in advertising, most often by products perceived or presented as "elite" or "high end", but also by cutting edge technology, where implications that owning the product will act as an indicator of one's status in the social order are used. An integral part of Up Marketing. Examples

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  • Appeal to Vanity
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  • The Appeal to Vanity is a logical fallacy that consists of, well, Exactly What It Says on the Tin: appealing to the vanity, pride, or self-esteem of the person being spoken to, in order to get them to do something, buy something, or give something up. It's widely used in advertising, most often by products perceived or presented as "elite" or "high end", but also by cutting edge technology, where implications that owning the product will act as an indicator of one's status in the social order are used. An integral part of Up Marketing. Examples
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  • The Appeal to Vanity is a logical fallacy that consists of, well, Exactly What It Says on the Tin: appealing to the vanity, pride, or self-esteem of the person being spoken to, in order to get them to do something, buy something, or give something up. It's widely used in advertising, most often by products perceived or presented as "elite" or "high end", but also by cutting edge technology, where implications that owning the product will act as an indicator of one's status in the social order are used. An integral part of Up Marketing. However, it's not limited only to advertising. The Appeal to Vanity is an integral part of the Yes-Man's and Lickspittle's tool box and it's a common trope in folk tales, where a person is persuaded to do something against their best interests by another character who flatters them. In fact, it's Older Than Feudalism, with one of the earliest known examples, "The Fable of The Fox and The Crow", existing in its current form at least as far back as the 1st Century CE. It might even be Older Than Dirt, since a vase illustrated with what appears to be the story was found in an archaeological dig in India of a civilization that dates to around 2400 BCE. Examples
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