The company was established in 1888 by Mr. Francesc Queralt Roca in Arbúcies, a village in the Selva county of the province of Girona, Catalonia, Spain. This small town offered the advantage of being in the midst of a densely forested area ("Selva" means "forest" in Catalan), useful since the bodyworks were made of wood at the time. It was the first of several cochbuilders to be based in Arbúcies; it would be later followed by Ayats, Beulas, Noge and Boari.
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