About: Long Form Promo   Sponge Permalink

An Entity of Type : owl:Thing, within Data Space : 134.155.108.49:8890 associated with source dataset(s)

What happens when the Vanity Plate meets the Music Video -- a two- to three-minute film extolling the virtues of whichever network it's running on, usually run during off-peak periods (late at night, or as filler after a long-running live event). After cable started taking over around 1990, this practice waned because the broadcast networks didn't want to spend the money as their market share declined. Networks still do the promo packages for advertisers, and still "redress the set" every fall with new graphics, but in general, long-form promos are rarely seen on TV anymore.

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  • Long Form Promo
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  • What happens when the Vanity Plate meets the Music Video -- a two- to three-minute film extolling the virtues of whichever network it's running on, usually run during off-peak periods (late at night, or as filler after a long-running live event). After cable started taking over around 1990, this practice waned because the broadcast networks didn't want to spend the money as their market share declined. Networks still do the promo packages for advertisers, and still "redress the set" every fall with new graphics, but in general, long-form promos are rarely seen on TV anymore.
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abstract
  • What happens when the Vanity Plate meets the Music Video -- a two- to three-minute film extolling the virtues of whichever network it's running on, usually run during off-peak periods (late at night, or as filler after a long-running live event). In this case, the TV audience isn't the most important target; long-form promos were meant to be seen by people with money to spend on ads, and many were produced as one part of a much longer, Infomercial-like promotional video distributed to the affiliates and ad agencies. Given that, the networks spent lots of money on these; depending on the network, it could be a few clips from shows edited together in a fast-paced style, or on the other extreme, it could be an entire short film with network stars playing most of the roles. All this went together with a Jingle that was often as well produced and catchy as a pop hit on the radio; state-of-the-art animation often came into play as well. Promos like these were some of the first uses of Scanimate and digital 3-D rendering back in the 1970s and 1980s. After cable started taking over around 1990, this practice waned because the broadcast networks didn't want to spend the money as their market share declined. Networks still do the promo packages for advertisers, and still "redress the set" every fall with new graphics, but in general, long-form promos are rarely seen on TV anymore. Related to the Station Ident; the graphics used for idents were usually based on the graphics introduced in these promos. Examples by country:
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