Secondarily, a continuity announcement can also be a voiceover, usually written and read by talent at the network or channel, rather than a production company, which establishes the narrative continuity of the programme about to be viewed. This usage is uncommon in the 21st century. However, the American experience of the Tom Baker era of Doctor Who — as well as the BBCA premieres of the David Tennant and Matt Smith eras have used narrative continuity announcements in various ways.
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| - Continuity Announcement
- Continuity announcement
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| - Secondarily, a continuity announcement can also be a voiceover, usually written and read by talent at the network or channel, rather than a production company, which establishes the narrative continuity of the programme about to be viewed. This usage is uncommon in the 21st century. However, the American experience of the Tom Baker era of Doctor Who — as well as the BBCA premieres of the David Tennant and Matt Smith eras have used narrative continuity announcements in various ways.
- In most cases, this is the short announcement between programs that identifies the network. Also known as Station Identification. There is another kind of continuity announcement. If something goes wrong in transmission of a program, the network will usually have a message ready, such as "Temporary Fault" or "Program Change". Or "We are experiencing technical difficulties, please stand by" or the ever-popular Test Pattern. Examples of continuity announcers:
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| abstract
| - Secondarily, a continuity announcement can also be a voiceover, usually written and read by talent at the network or channel, rather than a production company, which establishes the narrative continuity of the programme about to be viewed. This usage is uncommon in the 21st century. However, the American experience of the Tom Baker era of Doctor Who — as well as the BBCA premieres of the David Tennant and Matt Smith eras have used narrative continuity announcements in various ways.
- In most cases, this is the short announcement between programs that identifies the network. Also known as Station Identification. There is another kind of continuity announcement. If something goes wrong in transmission of a program, the network will usually have a message ready, such as "Temporary Fault" or "Program Change". Or "We are experiencing technical difficulties, please stand by" or the ever-popular Test Pattern. In many European countries, presenters known as "continuity announcers" or "station hosts" were employed by TV stations to appear on camera to identify the station and often introduce the programme schedule. This practice only happens on a handful of European TV stations today, with out-of-vision announcements, live (The BBC way) or pre-recorded, the main order of the day. Shows have been known to parody the latter type of announcement in scenes considered too violent, or someone actually attacking the cameraman or other production staff. Continuity announcers also existed in North America in The Fifties, mainly due to technical limitations - cuing up and playing short snippets of audio on reel-to-reel tape was time-consuming and fraught with error. So why hire two technicians to run the machines when you could hire one announcer to do it all live? Even after the "cart" became ubiquitous, the major networks still kept a live announcer on duty during the evening hours in case a breaking news bulletin needed to be passed on. (Before roughly 1970 television cameras contained temperamental tubes which had to be warmed up for 30 minutes before the cameras could be used. This is why the first bulletins of the Kennedy assassination were audio clips accompanied by a "breaking news" slide.) Nowadays, when the news department is operating 24 hours a day 7 days a week and can be on air with a moment's notice, live continuity announcers are far less common. Examples of continuity announcers:
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