The Smurfs]] is a Belgium|Belgian]] The Smurfs (comics)|comic book series]] created by Peyo]] in 1958. It became well-known worldwide with the The Smurfs (1981 TV series)|Hanna-Barbera cartoon series]] in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. Smurfs' merchandising in 2008 generates about 5 to 12 million euro]] per year in Europe alone, while the total figure after fifty years worldwide is about $5 billion.
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