About: Beyblade (franchise)   Sponge Permalink

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Takara Tomy (then known as Takara) introduced the brand during 1999 in Japan and garnered immediate success and popularity. As Beyblade became known throughout Asia, American toy company, Hasbro, licensed the series outside of Asia in 2002 to increased acclaim. However its popularity shrunk and a hiatus followed in 2006. Though in 2008, Takara Tomy issued a Beyblade revival and it once again went global in 2010 with Hasbro's help. Since then, Beyblade has attracted greater popularity and success than before, and is ongoing. Quite a popular toy brand, over 90 million units have been sold since 2010.

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  • Beyblade (franchise)
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  • Takara Tomy (then known as Takara) introduced the brand during 1999 in Japan and garnered immediate success and popularity. As Beyblade became known throughout Asia, American toy company, Hasbro, licensed the series outside of Asia in 2002 to increased acclaim. However its popularity shrunk and a hiatus followed in 2006. Though in 2008, Takara Tomy issued a Beyblade revival and it once again went global in 2010 with Hasbro's help. Since then, Beyblade has attracted greater popularity and success than before, and is ongoing. Quite a popular toy brand, over 90 million units have been sold since 2010.
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abstract
  • Takara Tomy (then known as Takara) introduced the brand during 1999 in Japan and garnered immediate success and popularity. As Beyblade became known throughout Asia, American toy company, Hasbro, licensed the series outside of Asia in 2002 to increased acclaim. However its popularity shrunk and a hiatus followed in 2006. Though in 2008, Takara Tomy issued a Beyblade revival and it once again went global in 2010 with Hasbro's help. Since then, Beyblade has attracted greater popularity and success than before, and is ongoing. Quite a popular toy brand, over 90 million units have been sold since 2010. Alongside being an immensely popular series internationally, its accompanying anime attracted millions of viewers since its inception while its manga has been translated into different languages around the world.
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