About: WWE Brand Extension   Sponge Permalink

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The World Wrestling Entertainment Brand Extension was a device first used in 2002 by the professional wrestling organization as a means of providing separate brands of wrestling through its two top shows, RAW and SmackDown!, and, in 2006, with the revival of Extreme Championship Wrestling. In late July 2011, COO Triple H, announced the end of the Brand extension by allowing Raw and Smackdown superstars appear on each show freely, also announcing Championships can now be defended on either show if the champ desires.

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  • WWE Brand Extension
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  • The World Wrestling Entertainment Brand Extension was a device first used in 2002 by the professional wrestling organization as a means of providing separate brands of wrestling through its two top shows, RAW and SmackDown!, and, in 2006, with the revival of Extreme Championship Wrestling. In late July 2011, COO Triple H, announced the end of the Brand extension by allowing Raw and Smackdown superstars appear on each show freely, also announcing Championships can now be defended on either show if the champ desires.
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abstract
  • The World Wrestling Entertainment Brand Extension was a device first used in 2002 by the professional wrestling organization as a means of providing separate brands of wrestling through its two top shows, RAW and SmackDown!, and, in 2006, with the revival of Extreme Championship Wrestling. In late July 2011, COO Triple H, announced the end of the Brand extension by allowing Raw and Smackdown superstars appear on each show freely, also announcing Championships can now be defended on either show if the champ desires. Brand extension is not a concept that began with WWE - indeed, one of the greatest successes of former WWE competitor World Championship Wrestling (WCW) was its nWo faction, which, at the height of its success, was always referred to as its own promotion - going so far as to co-brand all pay-per-view events as "WCW/nWo". Yet, the overuse of nWo led to little fan interest when a new nWo-exclusive show (which would become WCW Thunder) was proposed, and the nWo-exclusive Souled Out pay-per-view received a low buyrate.
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