Specially-marked boxes of Kellogg's cereals contained a "Beam-Up Badge" (essentially, a Star Trek-themed LED light), of which there were five different designs. Boxes of Frosted Krispies offered red or blue Starfleet t-shirts by mail, while boxes of Frosted Flakes and packages of Keebler cookies featured offers for a Star Trek 1GB flash drive wristband. Kellogg's various Eggo waffle products offered a 3D Warp Speed Plate by mail and boxes of Kellogg's Pop-Tarts offered free passes to see the film. A varying number of tokens were required to garner each mail-order product.
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