Porn 2.0, named after the Web 2.0 concept of internet based community websites featuring user-generated content, moves away from the traditional relationship between producers and consumers of internet pornography. Following the success of YouTube which allowed video consumers to also be video producers, Porn 2.0 sites like PornoTube and YouPorn, amongst others, seek to engage typically passive consumers to participate in the production and sharing of their own amateur pornography with one another in a community based website structure.
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